Is your Blog Helping Your Website for your company?

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Alright right now we know www.reseauamen.com content material is king. Last but not least since we are creating our blogs, (remember blogs is usually short slang for Blogs – which can be what the “formal and official” name is), the majority of our info is going to be “unique” and “Original”. Yet once in a while, since i’m only real human, and since we all simply cannot “create” more and more info, we definitely will copy info from other sites. That is interesting. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and forego writing whatever.

Now let me make this crystal clear. If you are supplying a service to people, where your primary business is always to offer out links to other places exactly where people are able to get information, therefore are a database where people come to get links, because you already did all the analysis – that is certainly fine. Because what you will loose in articles, you will comprise in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE STRIKES – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content can be not the only parameter an Search Engine looks at. Not with a long shot.

This really is a critical point out keep in mind. The whole thing we can talk about, every single method, coming from content to email to email lists to whatever, has although one goal in mind. To consistently and constantly boost and build your website “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the company you are offering, to come back. Therefore please differentiate regarding the end goal as well as the methods. Content (discussed inside our first article) is a method towards the aim of getting classified by a good standing on a search results, and the target is to contain people apply and arrive to your web page or weblog, and create a “buzz” about it. (We might talk about that much later inside our series. )

Let us get back on content for a moment. Below we are dealing with something that pretty much all writers find out about and are knowledgeable about. Text, key phrases, phrases. First, unique text.

So to be able to continue on our personal fairly reasonable path, all of us will now concentrate on the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Prior to explaining just what these are and either their very own importance or total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more thoroughly.

If you have an online site selling scalp beauty helps, you will want to offer your materials writing content material around what you are selling. Definitely if you produce something about the difference between the latest models of of dishwashers, this is not gonna relate to the “subject matter” and content material of your site. So you definitely will write content around flowing hair supplies. You can write content articles on great hair care, approach dye hair, how to get gone split-ends, how often to shampoo etc . and so forth

Our magic hair site is called “Hair Is Not really Forever”. Nevertheless this is our site for the moment and we will maintain it as we go along. hairisnotforever also offers a blog. This blog we all will call up “SilkyFairHair” and we will put it, in the interest of our example in under the proprietor who may be aptly named Mr. Nor Hair. So now we have as follows:

1 . Website – Scalp Forever @ 2 . Weblog – SilkyFairHair @ (this URL can be fictional)

These names Are very important and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind even as we go along through these articles particularly when I are able to the article on the importance of discovering the right name.

So Mr. Nor Hair fantastic wife, Mrs. Purple Hair work together. They will create the site, get every one of the necessary stuff to sell something on it, set a couple of articles about wild hair and relax and wait for the people to arrive beating their “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you declare in Uk, “Knock. Topple. Good Morning! Anyone Home? ”

Okay the Hair couple know about keywords. And so they build articles in which EVERY sentence in your essay has the word hair in it (or balding). Nevertheless hair is the name of the video game. They make sure their content material is basic, and once they may have written two HTML webpages of head of hair articles, intentionally placed by their cousin the graphic designer (who is normally bald) around the advertisements for the purpose of hair products and now they think they are performed!

Woah! Not by a LENGTHY SHOT! Here is wherever it gets depressing intended for the uninformed and non-dedicated people.

Let’s deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, groups. A keyword is a thing that the search engine look for and validate (in our day), to use as one of many parameters in respect of how to list your site.

The keywords all of us refer to happen to be in two distinct and totally different spots. The 1st in the webpage header for the site. about what is known as the section with respect to “meta” tags. We definitely will deal with the meta tag in a unique article, even so let us only say these are the keywords most search results look for (with their “bots”) when visiting your web sites. An example traguardo tag for the purpose of keywords on our site may look like this:

Again in our article(s) on meta tags all of us will go over these keywords, and meta tags, but for at this moment take that as a given these are a number of the keywords that is in the meta tag.

When the Search Engine technology first became popular and the meta tag were executed, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta marking and answered that was what the web page was about and listed this website under individuals keywords. This is caught to immediately, and humans being the handy devils they may be, began detailing keywords that had not do with the sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Gets & Eyeballs)

So adult porn sites especially, adopting this as yet a second “fool the engine” technique, would put keywords just like “hair”, “technology” etc . within their meta tags, and offer the site an innocuous term and voila, more traffic.

And so in the never ending battle Search engines like google caught about, and performed a few things. They deprecated the importance belonging to the keywords in the meta tags regarding to their algorithms, UNLESS the information on the site basically did match the keywords. Of course , this was not enough when porn sites will put “real” content material around the stuff. I will give you a GENUINE example that i find funny, but it is extremely serious.

In a single of my posts on my blog, you can observe my biography which is noticed by search engines like google. The other day We received an email from a classic flame of mine saying “I freaked out. I just googled you, under Ted Gross Copy writer, and you are associated with a site about tushy’s! inches So I move and Google it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Bio – The Real Version by Tushy” and lastly I click and obtain led to an alternative site (no url here as I tend not to want to publicize that site to get obvious reasons) and I come to a adult site which usually ripped off, of all the content over the internet, MY PERSONAL profile to put around the porn advertising campaigns. UGH! However you see that is normally how handy people are!

(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Although keep it in mind. )

Okay so what now happens – not in theory but in practice.

Two situations: 1 . You have keywords within your meta label (and you need to have them! ) The little Search results “bot” (that is a software package whose task it is to travel around around the Net, never rests and never eats and enters all those porno sites also!, and picks up information on EVERY sites therefore the information may be categorized), reaches our web page of hairisnotforever and says the keywords on the web page. Then this little bot makes a overview of the website page. Then the methods take over and match the keywords in the meta tags for the text and stuff on your site. (Remember Search Engines do “see”, they are simply NOT visible (males happen to be visually oriented not Search Engines! ) thus graphics aren’t taken into account if you do not use the in die jahre gekommen tag. ) The methods get more and more sophisticated as time goes on and they look for content, keywords, phrases and so forth (Remember unique content! )

2 . You could have no keywords in your traguardo tag therefore the engine merely looks at your content.

So our happy couple figures okay lets position the word locks say, atlanta divorce attorneys sentence by least 3 times. NO! May do that. Overuse of a keyword is a red-flag to a Search results and you will be penalized for it! It ought to be used and used frequently, but NOT overused.

Now as you Google for the purpose of hair items using the word “balding”, the major search engines has the key phrase, and relying on a million variables decides what position for that specific keyword, hairisnotforever may have, and passes it out.

Thus our few figures the particular hell. All of us will also offer mascara, and so they put in a photo advert and the word wimpernfärbung in their keywords, without having virtually any content for doing this. Well then is going to be listed because the last for the last with the last for everyone looking for “mascara”. So because of this lesson the formula is:

“Content+Keywords inside the content+Keywords in Meta marking. ”

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