Is your Blog Helping Your Company Site?

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Okay right now we know content is king. And definitely since were creating our personal blogs, (remember blogs can be short slang for Websites – which can be what their particular “formal and official” brand is), the majority of our data is going to be “unique” and “Original”. Yet every now and then, since were only individuals, and since we all simply cannot “create” more and more info, we can copy facts from other websites. That is cool. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.

Now let me make this crystal clear. If you are offering a service in people, where most of your business is always to offer out links to other places in which people are able to get information, therefore are a repository where persons come to get links, because you already would all the exploration – that is fine. Mainly because what you will loose in content material, you will comprise in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE HITS – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is definitely not the only parameter an Search Engine looks at. Not by a long shot.

This can be a critical point out keep in mind. Everything we will talk about, just about every method, from content to email to email lists to anything, has but one objective in mind. To consistently and constantly boost and build your web site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the program you are offering, to come back. Therefore please differentiate amongst the end goal plus the methods. Content (discussed within our first article) is a method towards the goal of getting classified by a good position on a internet search engine, and the goal is to own people employ and arrive to your web site or blog, and build a “buzz” regarding it. (We might talk about this much later within our series. )

Let us go back to content for your moment. Right here we are speaking about something that almost all writers learn about and are familiar with. Text, key phrases, phrases. Unique, unique text message.

So to be able to continue on our fairly logical path, we will now focus on the “text” and what has to be in it. Which brings us towards the subject of “keywords”. Ahead of explaining what exactly these are and either all their importance or total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more properly.

If you have an online site selling wild hair beauty helps, you will want to offer your materials writing content material around the things you are selling. Naturally if you compose something about the difference between different types of dish washers, this is not gonna relate to the “subject matter” and content of your web page. So you might write content around flowing hair supplies. You can expect to write content on very good hair care, method dye hair, how to get reduce split-ends, how often to hair shampoo etc . and so forth

Our magic hair web page is called “Hair Is Not really Forever”. Nevertheless this is our site for the time being and we will keeping it as we complement. hairisnotforever even offers a blog. This blog all of us will call up “SilkyFairHair” and we’ll put it, in the interest of our case in point in under the proprietor who will be aptly called Mr. Neither Hair. So now we have the following:

1 . Website – Scalp Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is definitely fictional)

These kinds of names Are crucial and so are the URL’s. (URL stands for General Resource Locater). So wear them mind as we go along through these articles particularly if I are able to the article around the importance of choosing the best name.

And so Mr. Nor Hair great wife, Mrs. Purple Frizzy hair work together. They will create the internet site, get all the necessary stuff to sell something on it, write a couple of content articles about your hair and sit back and wait for a people to come beating the “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you say in English, “Knock. Knock. Good Morning! Any individual Home? inches

Okay the head of hair couple find out about keywords. So they produce articles in which EVERY phrase has the phrase hair in it (or balding). Yet hair may be the title of the video game. They make sure their content is unique, and once they may have written two HTML pages of wild hair articles, smartly placed by their cousin the graphic artisan (who is certainly bald) surrounding the advertisements meant for hair companies now they presume they are done!

Woah! Not by a LENGTHY SHOT! Here is exactly where it gets depressing pertaining to the uninitiated and non-dedicated people.

I want to deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, different types. A keyword is something that the search engine will be for and validate (in our day), to use as one of the parameters about how to list your site.

The keywords we all refer to will be in two distinct and totally different locations. The earliest in the web page header in the site. in what is known as the section meant for “meta” tags. We will deal with meta tags in a numerous article, however let us simply say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your web sites. An example coto tag for the purpose of keywords in our web page may mimic this:

Again in our article(s) in meta tags we will go over these keywords, and meta tags, but for at this moment take that as a provided these are a number of the keywords that will be in the traguardo tag.

If the Search Engine technology first shot to popularity and meta tags were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta draw and thought that was what the site was about and listed the website under the keywords. This is caught to immediately, and humans becoming the crafty devils they are, began directory site keywords that had nothing to do with the sites in order to drive visitors the site. (Remember – the end result is the oh-so-important one: Sinks into & Eyeballs)

So porn sites specifically, adopting this as yet another “fool the engine” technique, would place keywords just like “hair”, “technology” etc . into their meta tags, and present the site an innocuous brand and there you are, more traffic.

And so in the never ending battle Search engines like yahoo caught in, and performed a few things. They deprecated the importance for the keywords in the meta tags in accordance to their methods, UNLESS this article on the site basically did match the keywords. Of course , this was not enough when porn sites will place “real” content material around their very own stuff. I will give you a REAL example that we find funny, but it is incredibly serious.

In one of my posts in the blog, you will see my biography which is got by search engines like yahoo. The other day My spouse and i received a message from a flame of mine saying “I freaked out. My spouse and i googled you, under Allen Gross Article writer, and you are linked with a site about tushy’s! ” So I go and Google it, and sure enough in like the 6th position is this: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” not to mention I click and obtain led to some other site (no url in this article as I usually do not want to publicize that site pertaining to obvious reasons) and I come to a porno site which in turn ripped off, out of all the content within the internet, MY profile to use around the porn campaigns. UGH! But you see that is normally how handy people are!

(Here we are never going to talk about “splogs” – which means “spam blogs” yet. Yet keep it in mind. )

Okay so what now happens – not in theory but in practice.

Two scenarios: 1 . You have keywords within your meta marking (and you ought to have them! ) The little Search Engine “bot” (that is a computer software whose task it is to travel and leisure around the Internet, never naps and never consumes and gets into all those adult porn sites too!, and accumulates information on ALL OF THE sites hence the information can be categorized), relates to our web page of hairisnotforever and reads the keywords on the site. Then this kind of little robot makes a snapshot of the site. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff with your site. (Remember Search Engines can not “see”, they are simply NOT visible (males are visually oriented not Search engines like yahoo! ) hence graphics are generally not taken into account if you do not use the alt tag. ) The methods get more and more sophisticated in the future and they search for content, keywords, phrases etc . (Remember original content! )

2 . You may have no keywords in your meta tag so the engine simply just looks at your articles.

So our happy few figures ok lets put the word curly hair say, atlanta divorce attorneys sentence in least 3 times. NO! No longer do that. Excessive use of a key word is a red-flag to a Search results and you will be penalized for it! It should be used and used regularly, but NOT overused.

Now at the time you Google just for hair products using the expression “balding”, the major search engines has the key word, and based on a million variables decides what position just for the specific key phrase, hairisnotforever will have, and nourishes it out.

And so our couple figures what the hell. All of us will also promote mascara, plus they put in a picture advert as well as the word wimpernfärbung in their keywords, without having any content for doing it. Well then for being listed since the last of the last within the last for any individual looking for “mascara”. So because of this lesson the formula is definitely:

“Content+Keywords in the content+Keywords in Meta point. ”

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