Is your Blog Promoting Your Company Site?

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OK so now we know bananaincamera.com articles is king. And of course since you’re creating our own blogs, (remember blogs is definitely short slang for Weblogs – which can be what all their “formal and official” term is), most of our details is going to be “unique” and “Original”. Yet regularly, since we could only person, and since we simply cannot “create” more and more data, we should copy info from other sites. That is nice. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing anything.

Now i want to make this apparent. If you are providing a service to people, where most of your business should be to offer away links to other places in which people will get information, in other words you are a database where persons come to get links, because you already did all the exploration – that is fine. Because what you will loose in content, you will constitute in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE TRAFFIC – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is normally not the only parameter a great Search Engine discusses. Not by a long taken.

This can be a critical point out keep in mind. All we will talk about, every single method, by content to email to prospect lists to what ever, has but one goal in mind. To consistently and constantly increase and build your website “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the support you are offering, to come back. Therefore please differentiate amongst the end goal as well as the methods. Content material (discussed inside our first article) is a approach towards the target of getting listed in a good situation on a search results, and the target is to include people employ and arrive to your site or blog, and create a “buzz” about this. (We can talk about this much later within our series. )

Let us go back to content to get a moment. Here we are dealing with something that all writers know about and are familiar with. Text, key phrases, phrases. First, unique text.

So in order to continue on our own fairly logical path, all of us will now give full attention to the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Before explaining precisely what these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more cautiously.

If you have an online site selling your hair beauty aids, you will want to sell your materials writing content around everything you are selling. Certainly if you compose something about the between different types of dish washers, this is not gonna relate to the “subject matter” and content material of your site. So you definitely will write content around nice hair supplies. You are going to write content on great hair care, approach dye your mane, how to get eliminate split-ends, when to shampoo etc . etc .

Our magic hair web-site is called “Hair Is Certainly not Forever”. Nevertheless this is the site for the time being and we will preserve it as we complement. hairisnotforever even offers a blog page. This blog we all will call “SilkyFairHair” and we’ll put it, for the sake of our model in under the name of the proprietor who’s aptly named Mr. Nor Hair. So now we have the following:

1 . Web Site – Mane Forever @ 2 . Weblog – SilkyFairHair @ (this URL is definitely fictional)

These kinds of names Are very important and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind as we go along through these articles particularly when I get to the article at the importance of finding the right name.

And so Mr. Neither Hair great wife, Mrs. Purple Curly hair work together. That they create the internet site, get each of the necessary stuff to sell anything on it, create a couple of articles or blog posts about head of hair and relax and wait for an people to arrive beating the “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you claim in English, “Knock. Knock. Good Morning! Any individual Home? inch

Okay the Hair couple know about keywords. Thus they develop articles by which EVERY word has the term hair in it (or balding). Although hair may be the title of the video game. They make sure their content material is classic, and once they may have written two HTML web pages of head of hair articles, intentionally placed by their cousin the graphic specialist (who can be bald) throughout the advertisements with regards to hair companies now they think they are carried out!

Woah! Not really by a VERY LONG SHOT! Here is just where it gets depressing designed for the uninformed and non-dedicated people.

We will deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, types. A key word is something that the search engine can look for and validate (in our day), to use as among the parameters in order to how to list your site.

The keywords all of us refer to are in two distinct and totally different places. The primary in the webpage header on the site. in what is known as the section for the purpose of “meta” tags. We should deal with the meta tag in a several article, however let us simply just say they are the keywords most search results look for (with their “bots”) when visiting your internet site. An example meta tag for keywords on our web page may appear like this:

Again in our article(s) upon meta tags all of us will discuss these keywords, and meta tags, but for now take this as a given these are a few of the keywords that is in the traguardo tag.

If the Search Engine technology first became popular and meta tags were executed, the keywords tag was critical. Search Engines looked at the keywords inside the meta tag and presumed that was what the web page was about and listed the site under the keywords. This was caught through to immediately, and humans currently being the handy devils they are really, began record keywords that had nothing to do using their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Gets & Eyeballs)

So adult sites specifically, adopting this kind of as yet a further “fool the engine” technique, would put keywords just like “hair”, “technology” etc . to their meta tags, and present the site a great innocuous term and there you are, more traffic.

Therefore in the never-ending battle Search Engines caught about, and do a few issues. They deprecated the importance in the keywords in the meta tags according to their algorithms, UNLESS this article on the site basically did match the keywords. Of course , this was not enough as porn sites will set “real” content material around their particular stuff. I will give you a GENUINE example that we find funny, but it is extremely serious.

In a single of my posts in the blog, lit . my bio which is indexed by search engines like google. The other day I received a message from a vintage flame of mine declaring “I freaked out. I googled you, under Ted Gross Copy writer, and you are linked to a site about tushy’s! inch So I travel and Google it, and sure enough in like the sixth position are these claims: “Ted Gross’s Unofficial Biography – The actual Version by Tushy” as well as I simply click and get led to one other site (no url below as I do not want to publicize that site designed for obvious reasons) and I come to a adult site which usually ripped off, out of all the content for the internet, MY PERSONAL profile place around their porn campaigns. UGH! However you see that is usually how handy people are!

(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Yet keep it in mind. )

Okay so what now happens – not in theory but in practice.

Two situations: 1 . You have keywords inside your meta indicate (and you should have them! ) The little Internet search engine “bot” (that is a computer software whose work it is to travel around around the Net, never sleeps and never feeds on and enters all those adult porn sites as well!, and covers information on MOST sites so the information may be categorized), reaches our site of hairisnotforever and says the keywords on the webpage. Then this kind of little robot makes a overview of the website. Then the methods take over and match the keywords in the meta tags towards the text and stuff in your site. (Remember Search Engines have a tendency “see”, they are really NOT visual (males will be visually focused not Search engines like google! ) therefore graphics are not taken into account if you do not use the alt tag. ) The methods get more plus more sophisticated as time goes on and they seek out content, keywords, phrases and so forth (Remember first content! )

2 . You have no keywords in your coto tag therefore the engine just simply looks at your content.

So our happy few figures alright lets place the word frizzy hair say, in every single sentence in least 3 times. NO! Can not do that. Excessive use of a key word is a red-flag to a Internet search engine and you will be punished for it! It should be used and used regularly, but NOT over-used.

Now when you Google to get hair products using the phrase “balding”, the Search Engine has the key word, and based on a million parameters decides what position for the specific key word, hairisnotforever may have, and passes it out.

Thus our few figures the particular hell. All of us will also offer mascara, plus they put in an image advert and the word mascara in their keywords, without having any kind of content for it. Well then being listed seeing that the last for the last belonging to the last for anybody looking for “mascara”. So because of this lesson the formula can be:

“Content+Keywords inside the content+Keywords in Meta tag. ”

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