Is your Blog Helping Your Website for your company?

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OK right now we know neonomega.com articles is king. Last but not least since our company is creating our own blogs, (remember blogs can be short slang for Weblogs – which can be what their “formal and official” brand is), almost all of our facts is going to be “unique” and “Original”. Yet every now and then, since you’re only individual, and since all of us simply cannot “create” more and more information, we is going to copy facts from other internet sites. That is awesome. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.

Now let me make this crystal clear. If you are supplying a service in people, where your primary business is to offer out links to other places wherever people could get information, therefore are a database where people come to get backlinks, because you already would all the research – that may be fine. Since what you will loose in content, you will comprise in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE HITS – MORE EYEBALLS – MORE PERSONS VISITING. And content can be not the sole parameter a great Search Engine looks at. Not by a long taken.

This really is a critical point out keep in mind. All we should talk about, just about every method, from content to email to to do this to whatsoever, has but one aim in mind. To consistently and constantly maximize and build your internet site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the program you are selling, to come back. So please differentiate between the end goal as well as the methods. Articles (discussed within our first article) is a technique towards the aim of getting classified by a good status on a internet search engine, and the aim is to currently have people employ and come to your web site or weblog, and build a “buzz” regarding it. (We might talk about this much later inside our series. )

Let us resume content for your moment. Below we are dealing with something that each and every one writers learn about and are knowledgeable about. Text, ideas, phrases. Primary, unique text.

So in order to continue on our fairly logical path, we all will now give full attention to the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Ahead of explaining just the thing these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more thoroughly.

If you have an online site selling hair beauty assists, you will want to promote your material writing articles around whatever you are selling. Clearly if you create something about the difference between different types of dishwashers, this is not going to relate to the “subject matter” and articles of your internet site. So you should write content around flowing hair supplies. You can write articles on great hair care, to be able to dye your mane, how to get eliminate split-ends, when to shampoo etc . etc .

Our magic hair website is called “Hair Is Not really Forever”. Although this is the site for the moment and we will maintain it as we complement. hairisnotforever has a weblog. This blog all of us will call up “SilkyFairHair” and we will put it, with regard to our example in under the name of the proprietor who is aptly called Mr. Neither Hair. So now we have the following:

1 . Web page – Locks Forever @ 2 . Weblog – SilkyFairHair @ (this URL is normally fictional)

These types of names Are crucial and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind as we go along through these articles particularly if I go to the article over the importance of choosing the best name.

Therefore Mr. Nor Hair fantastic wife, Mrs. Purple Hair work together. They create the site, get all the necessary products to sell a thing on it, write a couple of content about wild hair and settle-back and wait for an people to come beating their particular “virtual” door down. Very well as we say in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you state in Uk, “Knock. Topple. Good Morning! Anyone Home? inch

Okay the Hair couple learn about keywords. Thus they build articles by which EVERY sentence in your essay has the word hair in it (or balding). Yet hair is the name of the video game. They make sure their articles is unique, and once they may have written two HTML pages of hair articles, strategically placed by their cousin the graphic musician (who is definitely bald) surrounding the advertisements with regards to hair companies now they presume they are performed!

Woah! Certainly not by a VERY LONG SHOT! And here is exactly where it gets depressing with respect to the uninformed and non-dedicated people.

Let us deal with the “keyword” issue. Keywords are like indices or if you wish, different types. A key phrase is something that the search engine look for and validate (in our day), to use as one of many parameters in respect of how to list your site.

The keywords we all refer to will be in two distinct and totally different places. The first in the site header of your site. about what is known as the section for the purpose of “meta” tags. We should deal with meta tags in a numerous article, on the other hand let us simply just say they are the keywords most internet search engine look for (with their “bots”) when visiting your site. An example traguardo tag for the purpose of keywords upon our site may seem like this:

Again in our article(s) in meta tags we will discuss these keywords, and the meta tag, but for now take it as a given these are a number of the keywords which is to be in the traguardo tag.

If the Search Engine technology first became popular and meta tags were put in place, the keywords tag was critical. Search engines like google looked at the keywords inside the meta indicate and believed that was what the site was about and listed the web page under these keywords. It was caught on to immediately, and humans getting the handy devils they can be, began report keywords that had not do with their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Hits & Eyeballs)

So adult porn sites especially, adopting this kind of as yet a second “fool the engine” strategy, would place keywords like “hair”, “technology” etc . into their meta tags, and present the site an innocuous identity and voila, more traffic.

And so in the limitless battle Search Engines caught in, and performed a few points. They deprecated the importance of your keywords in the meta tags relating to their algorithms, UNLESS this article on the site essentially did match the keywords. Of course , this did not include enough mainly because porn sites will place “real” content around their particular stuff. Let me give you a PROPER example which I find funny, but it is incredibly serious.

In a single of my personal posts in the blog, lit . my bio which is picked up by search engines like yahoo. The other day I received an email from an old flame of mine stating “I freaked out. I just googled you, under Ted Gross Copy writer, and you are connected with a site about tushy’s! inch So I head out and Google it, and sure enough in like the sixth position is this: “Ted Gross’s Unofficial Bio – The actual Version by Tushy” as well as I just click and receive led to a second site (no url below as I do not want to publicize that site intended for obvious reasons) and I come to a adult porn site which ripped off, of all the content at the internet, MY PERSONAL profile set around their porn advertisements. UGH! However, you see that is normally how crafting people are!

(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. But keep it in mind. )

Okay now what happens — not theoretically but in practice.

Two cases: 1 . You could have keywords inside your meta point (and you ought to have them! ) The little Google search “bot” (that is a software program whose task it is to travel around the Net, never sleeps and never feeds on and gets to all those porn sites as well!, and picks up information on MOST sites and so the information may be categorized), goes to our internet site of hairisnotforever and flows the keywords on the webpage. Then this little robot makes a snapshot of the site. Then the methods take over and match the keywords inside the meta tags towards the text and stuff on your site. (Remember Search Engines typically “see”, they are really NOT aesthetic (males are visually oriented not Search engines like yahoo! ) and so graphics aren’t taken into account if you do not use the oll tag. ) The algorithms get more and more sophisticated as time goes on and they try to find content, keywords, phrases and so forth (Remember main content! )

2 . You may have no keywords in your meta tag therefore the engine just simply looks at your articles.

So the happy couple figures okay lets position the word mane say, in each and every sentence in least three times. NO! Do do that. Excessive use of a key word is a red-flag to a Search Engine and you will be penalized for it! It must be used and used often, but NOT over-used.

Now at the time you Google intended for hair items using the phrase “balding”, the major search engines has the keyword, and based on a million parameters decides what position to the specific key phrase, hairisnotforever could have, and passes it out.

Therefore our couple figures the actual hell. We will also sell off mascara, and so they put in a picture advert and the word wimpernbetonung in their keywords, without having any kind of content correctly. Well then being listed while the last of your last with the last for anybody looking for “mascara”. So in this lesson the formula is definitely:

“Content+Keywords inside the content+Keywords in Meta tag. ”

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